Question

E-ADVERTISING

According to

i) Effective Language Use in Advertising in the Most Visible Online Stores
ii) The Language of Online Advertisements
iii) Verbal component of advertisement and the problem of its perception
iv) The language of online bank advertisements in English
prepare a memo (follow memo format) to your supervisor Mr. Richardson from Advertising Unit on Language Concerns and Tips for Online Advertising.

Answer 1

Memo

Date-

To -ABC

From- Xyz

Re-Language concerns and tips for online advertising -

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This is pertaining to language concerns of advertising,inclusive of effective usage of language in online advertising .Heed should be given on verbal component of advertising to e advertising.

A) language usage in advertising- Dialogue used between companies ,customer and should be clear to avoid any negative perception.language should be supplemented by visuals ,purpose ,history,,products,vision,that are attractive.

B)Online advertising should have following component-Context,content,addressed to community,customization,communication,connection with site,and should be enabled for commercial transaction.

C)For verbal component of advertising you need to identify the target audience with objectives and design the communication.After that select the channel and budget and result should be measured.

D)Language of online bank should be clear ,informative and persuasive .

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