Question

Choose ads from two competing products of your choice, such as two toothpaste ads, two automobile ads, cell phone ads. the ads may either be online or in print. Evaluate the two ads according to their creativity, clarity, likability, memorability, and effectiveness. after your evaluation, write a report that compares the two ads, and make a final recommendation based on your evaluation. The report should contain the following sections, presented in this order: introduction, statement of purpose, recommendation, methodology and criteria, analysis.

Answer 1

Choose ads from two competing products of your choice, such as two toothpaste ads, two automobile ads, cell phone ads. the ads may either be online or in print. Evaluate the two ads according to their creativity, clarity, likability, memorability, and effectiveness. after your evaluation, write a report that compares the two ads, and make a final recommendation based on your evaluation. The report should contain the following sections, presented in this order: introduction, statement of purpose, recommendation, methodology and criteria, analysis.

TOOTHPASTE

In the current market every product is

having huge competing with their competitors in terms of all aspects.But finally its all depends on people selection and brand name ,product quality and service that basically attracts customers.Toothpaste is that kind of product which is used regularly in the entire world.It's a general regular procust where one can find at every home. We have number of brands and of course there are few brands which serves from long really created their own brand in the market as well as demand.

COOLGATE	PEPSODENT
Colgate is one of the old product which is established in 1873 in United states of America	Pepsodent is also an old product which is also an American brand,owned by Unilever since 1942.
It is one of the most customer selected product because most of the people from all over the world are habituated to the product for its quality and standards in maintaining oral hygiene	Mostly it attracts children's and very few people are used because of unpopularity and efficient in ads creation.Its also serves worldwide.
Its continuous improvement and product development are the basic reasons that stores in customers mind to use this product.	It's also created huge animated moves to attract the customers but fails to produce a creative ads that attracts every customers.Weak in advertising skills.
It uses different technology and improved a lot in bringing the todays customers towards it and focus to remain old customers.It satisfying the current and old generation by understanding their requirements and uses	It's also trying to include more products mostly concentrates in developing child related products.Even the adds only based on childs. It introduces mint flavours to attract most of the customers.It includes a pepsin product which is responsible to break and digest deposit of food on the teeth.
Even colgate develops most of its product that fight with gems bring products like mouthwash etc for removing odors in mouth	Its products strongly developed to fight from gems and avoid sensitivity.
Colgate is a well known for everyone because of the strong digital and paper ads and creativity by attracting every individual mostly children by including the stickers and other stuff during packing of the product	Its association with FDI and the ads telecasted are reach everyone in the world.Generally speaking pepsodent is digitally strong but weak in presenting skills and presenting its product all over the world.

Introduction: A toothpaste is a product which is required and used every day in every person's house in order to protect their teeths from decays and clean mouth to avoid bad odors. This is considered one of the most usable product which cannot be avoided at any stage.A person once started to using brush till death needs to be used as it considered as daily usage product.There is no end for this product.Considering this there are so many brands that are introduced in the market for the purpose and usage of the product.As the number of products increased in the market people started getting confused and few people stick to the old product.

Now the companies projecting their brands in such a way that people used to it and bring good results and set a brand in the market.That need good creative thinking and innovative people to create a best ads that reach each and every individual.Because it's not that easy to bring a new product to replace the old one.

Statement of purpose: The purpose of these products are cleaning teeths regularly to fight from cavities and other dental related issues.

Recommendation: Recommended daily product to everyone to maintain hygienic teeth and avoid any mouth related infections and bad odour.

Methodology: The methods that are used to develop these products are changing as the time changes but the actual formula of making this product remain same which attracts most of the customers in selecting and preferring their own brand.The methods and innovations and new formulas are included to bring different products in the market to avoid competency and unique product development.Colgate and Pepsodent are best in maintaining their standards and protecting their brands and expanding their services throughout the world for the better service and growth of the product in the market.

Criteria: The criteria is based on their quality standards and the people requirements that meets the brand.Both are best in developing their brand globally and meets the customer requirements.