Question

United health group is the business Each business strategy is context-dependent. What do you see as positives and negatives with the selected business strategy of your firm in its competitive situation? Position your firm on the Grand Strategy Matrix (p. 185 in the textbook). Explain your rationale for where you placed your company. Describe what corporate-level strategies your company has used. Corporate level strategies include forward and backward vertical integration, horizontal integration, related and unrelated diversification.

Answer 1

Answer:

The business strategy of United Healthcare Group that is context dependent has several positive sides and some negatives side as well. The positive perspective of the business strategy of united health group helps the company in correlating its previous business strategy with that of the present one. This helps company in consistently making the revenues and increasing the same on a yearly basis. This also helps company in analysing its shortfall in the previous business strategy and to overcome them in the present strategy. Context based business strategy helps the company to remain focused for the demand in the market and helps it in serving for those demands thus increasing the value among the customers for their offerings.

Negative aspect of context based strategy is that it neglects the other opportunities that the business can gain from the various other features of the business and the market. It keeps the company highly focused on only certain parameters as a result of which company neglects the other parameters that could prove to be beneficial for the company.

On the grand strategy matrix, United Health Group can be positioned in the first quadrant which is considered to be having rapid market growth and strong competitive position. The company has been placed in this quadrant because it is the largest healthcare company in the world by revenue, with 2019 revenue of $242.2 billion and has set a benchmarked position in the health care industry. UnitedHealth Group Incorporated follows a diversified corporate level strategy for its health and well-being group. It offers an array of products and services through two distinct platforms that are United Healthcare, which provides health care coverage and benefits services; and Optum, which provides information and technology-enabled health services.