Question

RACE is a PR process. R= Research, A= Action planning, C= Communication, E= Evaluation

Is any of these steps that describe the process of Public Relations more or less important than others? why or why not? Give reasons.

Answer 1

Yes, Public relations (PR) is the practice of deliberately controlling the release and dissemination of information between individuals or organizations (such as businesses, government agencies or non-profit organizations) and the public. Public relations (PR) differs in that the PR is internally controlled, while public outreach is not controlled and involved by outsiders. Public relations can involve organizations or individuals who present to an audience using topics of public interest and information that does not require direct payment. This distinguishes it from advertising as a form of marketing communication. Public Relations aims to create or gain free coverage for customers, also known as “earned media” and not pay for marketing or advertising. But in 2010, advertising was also part of the front office activities.

An example of good public relations is creating articles with customers rather than paying customers to advertise next to the article. The purpose of public relations is to inform the public, potential clients, investors, partners, employees and other stakeholders, and ultimately to persuade them to maintain a positive or favorable organizational perspective, product management or policy decisions. Public relations professionals typically work for the Office of Personal Assistance and Marketing, companies and companies, government and government officials, such as public information officers and NGOs, and nonprofits. Activities that focus on public relations include account coordinators, account managers, account managers, and media communications heads.

Public relations specialists establish and maintain relationships with the target audience of media organizations, relevant media outlets, and other public opinion leaders. Responsibilities include: organizing communication campaigns, writing press releases and other content, working with the press, arranging interviews, company spokespersons, writing statements for CEOs, acting as spokespersons for conference organizers. Press, media interviews and speeches, web and social media content writing, corporate reputation management (crisis management), internal relations management, and marketing activities such as brand knowledge and event management. Success in public relations requires There is an in-depth understanding of the interests and concerns of many stakeholders of the company. Public relations professionals need to know how to solve problems effectively using the most powerful tools of public-private trade.