In: Civil Engineering
(M & W) Consider a residential area and two shopping centers that are possible destinations. From 7-8 PM on Friday night, 950 shopping vehicle trips leave the residential area for the two shopping centers. A joint shopping-trip mode-destination choice logit model is estimated and is given the following coefficients.
Auto coefficiient | Bus coefficient | |
Constant | 0.55 | 0.00 |
Travel time(min) | -0.31 | -0.35 |
Commercial floor space at destination | 0.0125 | 0.0125 |
Auto travel time(min) | Bus travel time(min) | |
To shopping center 1 | 9 | 15 |
To shopping center 2 | 14 | 20 |
If shopping centers 1 and 2 have 245,000 ft2 and 420,000 ft2 of commercial floor space, respectively, determine the distribution of Friday night shopping trips by destination and mode. (Hint: Your choice set in this MNL model is four: 1) to center 1 by auto; 2) to center 1 by bus; 3) to center 2 by auto; and 4) to center 2 by bus.)