Question

Please explain a few 4 or more guidelines for digital marketers, discuss. And provide a critical review of smart/personal/voice assistants.

Answer 1

Digital marketers’ guidelines

The digital marketers must ensure to provide right offer by considering the right time. Digital marketers should regularly update the offers. They should use search engine optimization to target customers. They must understand the needs and wants of the customers to make digital marketing personalized. Social media use is must for digital marketers to engage the target customers therefore; a social marketing strategy is also required. Digital marketers should also create compelling aid by enhancing visuals effects. All the customers are not potential customers and therefore, digital marketers need to apply Pareto principle to locate potential customers. Digital marketers are also required to practice best email marketing practices. They are required to apply website analytics. It can help digital marketers to know the kind of visitors not converting into customers and about content ability to meet the customers’ demands. Digital marketers are also required to analyze the results and improve. These guidelines can help digital marketers to establish a good business.

Review of personal voice assistants

Such personal voice assistant can make calls to friends and families. For example Amazon Alexa that is a personal voice assistant, provides these benefits. A customer is not required to use hands to make commands. This makes the tasks easier to complete for people. Alexa can help a person to locate best places to dine, or watch video and listen to music. Physically disabled person are benefitted by such devices. They can send message or call peoples. They can use such voice assistants for various other purposes such as setting alarm, or listening music, etc.

On the other hand, such voice assistant makes people dependent on technology. People may tend to forget common tasks to perform. Another drawback of the voice assistants is attack of hackers who can steal valuable personal data about a person. People can know whether the person is in home or outside and burglars can break in the house. The personal voice assistants are based on cloud and therefore, when there is problem in cloud system, the system does not function.

But overall, the benefits of the personal voice assistants outweigh the disadvantages. It can be immensely helpful for disabled people. Therefore, personal voice assistant’s main concern that is enhancing safety of private information must be considered by companies. Transcription issues should also be addressed by the companies. These issues elimination can certainly make personal or smart voice assistants safe for use by the customers.