Question

Conduct a value chain analysis of Diageo, focusing on ways in which Diageo differs from competitors. (please write in your own word, not from other website)

please analyze in this way:

Inbound logistics:

Operations:

Outbound logistics:

Marketing and sales:

Service:

Firm infrastructure:

Human resource development:

Technology development: Procurement:

Answer 1

Answer :

Diageo plc is a British multinational alcohol beverage corporation, headquartered in London, UK. We work in more than 180 countries and manufacture at more than 140 sites worldwide. Diageo supply chains integrate a core set of characteristics that characterize their performance and differentiate them with outstanding management. Such features make strategic use of big data, highly optimized inventory management, versatility and pace with order fulfilment, process implementation optimization, energy efficiency, and enforcement. Sustainable supply chain businesses are the ones who will excel well into the future because such strategies minimize costs and boost productivity in addition to protecting natural resources. The internal links are-interrelationships between operations within the same organizational units and external interactions are between business units within the same or different organizations. The successful implementation within Diageo Plc's inbound logistics will boost the movement of materials and goods due to enhanced demand and sales forecasting. Inventory control is also improving as Diageo Plc can reduce delays in the supply chain by monitoring activities.

Inbound logistics research allows a firm to concentrate on any aspect of the transition from raw material to finished product. Examples of inbound logistics involve collecting raw material, storing materials and exporting the raw material and components internally to start production. Outbound logistics operations include material storage, warehousing, scheduling, order processing, transportation and distribution to destination. Diageo Plc is able to analyze and optimize outbound logistics to explore sources of competitive advantage and achieve business growth goals.Diageo Plc must illustrate the benefits and distinguishing points of the goods sold to reassure the consumers that their service is better than rivals. When Diageo Plc invests in marketing and sales activities, only delivering a high quality product at competitive prices and distinctive features will generate value. There the sales managers and marketers play a significant role. Good and strategically coordinated marketing strategies will build Diageo Plc's brand image and help it stand out from the competition.Diageo 's plan for achieving sustainable supply chains focuses on sourcing responsibly, minimizing their impact on the environment and developing relationships with agricultural value in the supply chain. Our supplier relationships are based on key principles, including strengthening due diligence practices, building supplier capability wherever they can, and supporting value-creating local businesses. Due to the supply chain analysis, Diageo Plc can understand both internal and external linkages between operations.

The organization needs to evaluate its support activities to avoid harming brand credibility and use it as a method to promote positive word of mouth due to quick, effective and productive support services. Diageo Plc should evaluate human resource management by analyzing different aspects of HR, including recruiting, selection , training, compensation, performance management and other personnel management activities. Good HR management will allow Diageo Plc to reduce the competitive burden based on its workforce 's enthusiasm, dedication and skills.Effective management of the infrastructure can help Diageo Plc optimize the value of the entire value chain. Diageo Plc will manage maintenance operations such as operating costs to maintain sustainable market positioning. Diageo Plc understands the value of improving technology. This can be divided into activities related to product and process technology creation. Some examples are software automation, customer service supported by technology , research on product design and data analytics. Diageo Plc's department for research and development is listed under this group.Diageo, the world's leading premium drinks company, has selected Tata Consultancy Services (TCS), the leading IT services, consulting and business solutions organization, as its new global IT provider for technology solutions. This solution will provide a higher degree of flexibility and service differentiation to meet customer demands and allow emerging technology developments to be quickly adopted.The value chain procurement represents the processes involved in the acquisition of goods that can range from equipment , machinery, raw materials , services, raw materials, etc. The company's emphasis is on developing strong relationships to direct the charge through a sustainable and responsible supply chain. Diageo is increasingly focusing on increasing collaboration through the supply chain, backed by ambitious social and environmental initiatives.