Question

We often see badmouthing in political advertisements. Why is this tactic useful in the political arena? What is the equivalent of WTP in this scenario?

Answer 1

Ans:

Badmouthing has become very common in today’s political arena by the leaders they use this strategy to gain votes from people while convincing them with their idea.

Bad or Terrible campaigning or mudslinging is the system of planned spreading poor records approximately a person or something to worsen the public picture of the defined.

Planned spreading of such facts can be motivated either by sincere preference of the campaigner to warn others in opposition to actual dangers or deficiencies of the described, or with the aid of the campaigner's dishonest ideas on methods of winning in political, commercial enterprise or different spheres of opposition against an sincere rival.

The general public image of an entity may be described as reputation, esteem, respect, and attractiveness of the entity's look, values and behavior by the majority of a given territory and/or a social group, probably within cut-off dates. As goal companies of public and their values range, so negativity or positivity of a public photograph is relative; therefore, to be successful, terrible campaigning has to recall cutting-edge values of the group it addresses. The degree of strictness in working towards the institution's values in place of its tolerance for violating the norms has additionally to be considered.

In above scenario equivalent of WTP can be explained as image of the political person as cost. Where the leader put his image and takes risk to deliver such speech.