Question

Look for a company that has launched a new, creative product, a new process for making, selling, or distributing products and services, a new way of marketing products or services to customers. Describe the creativity and how management of this company supported or encouraged the change. Include a URL to the company website

Answer 1

In the current situations, Due to this Corona Virus, There are a number of products which are released into the market, These products include Sanitizer stand, Sanitizer sprays, Oximeters, and many other products. There are also new products that are like a face shield that had ore demand and are selling with a high return of investments.

JP enterprise is one such company that started manufacturing sanitizer stands and has many innovative techniques. During this pandemic, it completely changes the way we interact with the people and the way we deal at our offices. Even sanitizer bottles were not allowed to touch during these tough situations there came an idea from the JP enterprises which designed a simple mechanism using iron frames that allows a person to fetch sanitizer by pressing the peddle of that machine. This is really innovative and reduced contact with the bottle hence eliminating the spread of germs. This idea was immediately made into a prototype followed by a product. Marketing teams worked hard and used all the possible media which included social media platforms and sending promotional emails and Bulk SMS to all the dealers. There was also an increase in the demand for this type of product as this reduced the contact area and thereby reducing the impact of spreading germs.

The marketing team spoke to dealers over the video calls and gave a demo on this product. It was challenging but this is the only option to get this done. There are many roadblocks in between for the supply and distribution of these products. Additionally, due to the lockdown, It became hard for them to procure the required materials to get this product manufactured. After getting all permissions and other clearances they were able to deliver this product right at the customers place using the company transport and it also offers after-sales service on this product this helps in getting the huge customer base and the words by the customers had a positive effect on the sales as this was easy to get the things delivered. This company is completely based on physical office and has no website as of now.