Describe the two types of change: Reactive and proactive. Provide one example of each that may...

Describe the two types of change: Reactive and proactive. Provide one example of each that may cause reactive and proactive change initiatives in an organization.

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Expert Solution

Proactive change- These are the changes which are done to avoid a future threat. In this, a company actively makes attempts to change the way they work which can help them to avoid any sort of future threats.

For example- changes made in anticipation of something, a company which has changed it product line based on consumer demands which are anticipated in the future, like introducing more healthy product line before everyone in anticipation of future demands.

Reactive Change- Reactive change is the change which the organisation makes in its practices because a threat has already occured.

For example- After all the companies started giving healthy product line was introduced by all its competitors and due to this there sales had declined, now because of that they are introducing healthy product line. This is a reactive change.

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keosha answered 6 months ago

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