Question

Are E-Business companies impacted by micro and macro-environment?

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Answer 1

The environment in which they work is often influenced by an organization. There are several factors that can be controlled to some extent by the organization, such as customers, suppliers etc. of the micro environment. Micro-environmental nature is highly dependent on macro-environmental factors. The macro environment is made up of society, government, rules, and tax, politics, technology, economics, and so on. The macro environment will affect all players operating on the market. Therefore, it does not imply that changes in the macro environment should not bother the organization.

While the Internet's advent is a universal phenomenon, the pattern of use is not the same. The Internet access and use level directly affects the consumer's buying behaviour. The internet's social perception directly affects its use. The Internet's typical perception can be classified as no perceived benefit, little or no internet trust, security risk, usage cost, and utility cost.

The internet's social impact can not be undermined. It has greatly influenced our way of life and brought the front line with many differences. Compared to the population with expensive service or slower access, the income population and a certain degree of education can use the internet very easily. Developed countries promote internet use and use social programs to make efforts. Even people with special needs can take advantage of the internet. The population group around the above classification are those who do not use the internet, so they need to be factored in demand analysis by the organization.

There are certain types of behaviors that society tolerates and accepts about internet use. These generally accepted standards are called ethical standards. Countries are developing ethical laws that advocate proper internet use. After taking them into account, any organization should be aware of these laws and develop their marketing programs. The biggest concerns come with privacy factor among internet users. Privacy is described as every individual's moral right, enjoying their personal affairs through intrusion. Internet users have their online identity by making financial and personal transactions

The extent of e-commerce activities will be determined by the country's overall economic prosperity. Compared to a developing country, organizations will target developed economy for more internet-based transaction. Globalization has fostered the development of a single international trade and trade market. It has reduced the country's social and cultural difference. This has fostered a culture of price standardization and intermediary reduction. The difference in language and culture poses a particular problem for smaller companies as they do not have sufficient financial resources to develop a specific e-commerce regionally.

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