Question

1. Assuming the company (Walker) is registered in the United Kingdom, what would be your strategies in persuading investors to invest in the company? Please give at least three strategies and explain it accordingly.

2. Specify the kind of incentives that you would put in place to reward farmers for lower water in potatoes and also reducing the electricity bills (lower carbon footprint). Please give at least three incentive that can provide by the company and explain it accordingly.

Answer 1

Strategies to persuade investors are :

Particularly if you are a first-time entrepreneur, it will be much easier to get investments on good terms (particularly from non-institutional investors) if you have some traction first. Investors want proof that your idea is going to work, and nothing proves this better than having real, paying customers.

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Rashi Aggarwal

• Project the Future Realistically

  Regardless of how great your new product or service, company growth will be difficult and take time. A company selling $1 million today is aiming to reach its next reasonable sales goal, which may be $2 million or $5 million, not $50 million. Nothing says “loser” or “rookie” to an investor as loudly and clearly as a pie-in-the-sky growth projection.

• Show results first

• Find an investor that is also a partner, not just a check

  An injection of cash into your business is great (and, realistically, it’s what you’re after in the first place), but be on the lookout for investors that can really add something tangible to your business beyond just money. An investor who can help make your business stronger—whether through advice or industry connections and knowledge—will ultimately serve you better than an investor who has money to offer and nothing more.

• Gather early customer testimonials and commitments.

  Great customer experience expectations these days span the range from shopping, closing, delivery, usability, to support. If you don't have real customers yet, focus on the size of the pipeline, letters of intent, and penetration into recognized retail and distribution outlets.

• Create a sense of urgency. Point out their competition. Find an example of how one company is using a similar product to convince them that they must act now.

• Stay Strong

  Raising money is difficult, time consuming, frustrating, and absolutely essential for many businesses that want to grow. Your best bet is to work hard at developing a powerful pitch, then stay on message as you pitch potential investors who are a good match in terms of size, as well as their range of interests and expertise. Most importantly, do not give up too soon.