Question

Brisonic is a British company that manufactures electric switch boards. The company manufactures and sells switch boards in Australia, Japan, USA, China and Israel. As countries can have different requirements for switch boards to fit the electric plugs, each manufacturing subsidiary only manufactures products for the local market. Based on this information, you are required to answer the following two questions:

1. What is the appropriate organizational structure for Brisonic? Explain your answer and provide a structure figure.
2. Which staffing philosophy would be the most appropriate for Brisonic to follow for its international operations and explain the reasons.

Answer 1

1. Appropriate organizational structure for Brisonic would be a geographic organizational structure wherein each of the different geographies such as Australia, Japan, USA, China and Israel have complete authority and power to take decisions on design and manufacturing of switch boards as per local market requirements. This is a decentralized structure wherein complete authority is given to the different geographies to take decisions that suit local market requirements.

2. A long term staffing philosophy would be the most appropriate for Brisonic to follow for its international operations because Brisonic has already identified it's international markets and also the kind of model that it would build in international markets as per local customer requirements. Hence permanant staffing that meet the long term goals and missions of the company are required which would fulfill the business requirements of the company.