Unilever is a fast moving consumer goods company. Its SWOT
analysis is given below:
Strengths:
- Unilever has global presence as it operates in around 190
countries.
- It has wide range of products.
- Its research and development department is highly funded and it
can manufacture products according to customer prefrences.
Weaknesses:
- Its competition is with local giants like P&G and nestle
which already have firm roots.
- Its products can be easily replaced with natural alternatives
in emerging markets like asia and africa.
Oppurtunities:
- Today customers are very health conscious so unilever has a
chance to manufacture health care products.
- Unilever has a good track of social responsiblity and today
customers prefer to purchase from socially responsible
manufacturers only.
Threats:
- Due to ongoing economic crisis, Unilever is facing a loss in
its revenues and profits.
- Local retailers can provide cheaper products as compared to
unilever which is big threat to unilever.
Recommendations:
Unilever can provide cheaper products and should be more focused
towards corporate social responsibilty.