Question

1. Use data to identify where your firm's RoS problem stems from.

2. Then, use data to analyze the company situation for possible directions.

3. Finally, propose and explain one specific and viable solution.

The data and analysis must incorporate multiple business areas from the BSG such as marketing & product decisions, R&D, sales, production operations, finance, etc

Answer 1

1. In BSG company, the RoS problem stems from its product, marketing strategies of BSG company to target customers, technology. Automation affects the customer choices, availability of finance, presence in multiple businesses, marketing channels, competitors practices, company size, etc. stems Return of sales of the company.

2. BSG company marketing through the internet and sending emails for target customers. The company decides the products based on IT companies needs for their business growth. The research and development are continuously running to take the lead in the market and provide better technology and software.

Sales of the company's products are mostly for IT companies, trying to approach their technology for other fields to increase their products' sales. The production operations are areas taking more time to produce new products or technology for the market.

3. To minimize the factors affecting the BSG firm's return on sales, choose the best approach for the products' marketing. Use bet and optimized technology features in products and services, make an investment in the marketing sector to introduce the company's products in other markets, minimize the variety of business, cut the cost of processing, and improve production effectiveness.