Question

Develop a product positioning map for Coca Cola Company. Use the eText as a guide. include at least four other competitors.

Answer 1

Answer :

A successful positioning makes a product distinctive and makes it known to be a distinct advantage for the consumers. So, here we are witnesing product positioning these brands has made techniques and processes brilliantly for positioning strategies. The good positioning gives the Unique Selling proposition to the product or services, it conquers a place in the minds of the customer and makes them a fan of their products.

Coca-cola product positioning map:

Coca-Cola and PepsiCo are undoubtedly the industry's biggest rivals, drawing the truly loyal consumers who are hunting for their preferred soda, completely disregarding the cost or variety. Dr Pepper / Snapple still maintains, but on a smaller scale, their customer base. RedBull also falls into this category for the most part, but its customers are willing to pay a little more, perhaps for the 'wings' that are so closely tied to the brand. Nestle tends to slip to the back of the line, attracting more of a scattered customer base because of lower prices and good quality.