Question

With one sentence or two explain how are the two key terms relate to each other​:

1-Marketing (The 4P's) and Value Proposition &Value Creation:

2-Marketing (The 4P's) and Logos:

3- Marketing (The 4P's) and Organizational Culture:

4-Marketing (The 4P's) and Customer experience mapping:

5-Opportunity Cost and Marketing (The 4P's):

6-Brand Loyalty and Marketing (The 4P's):

7- Customer Relationship Building and Marketing (The 4P's):

8- Competitive Advantage and Marketing (The 4P's):

9- Digital and Online Marketing and Marketing (The 4P's):

Answer 1

1) The marketing mix (4Ps) have four components. They are product, price, place and promotion. Now, value of a product can be equated as benefits divided by price. Since price is one of the components, the marketing mix directly impacts the value that product provides to the consumers.

2) The promotion of a product has a strong relationship with the logos of the product. Logos provide a form of identification and branding in marketing activity and relates strongly with the promotion of the product.

3) The marketing mix of a product depicts the outward facing of the organization. While it does not directly relate to the organization culture, it does provide insight into how aggressive the organization is and how they market their products.

4) Customer experience mapping works as an input to the marketing mix (4Ps). It tells the marketers what the customers are experiencing about the product/services, what are gaps in the current marketing mix and allows the marketer to improve their mix.