In: Math
Acme Outdoors Co. is introducing a new line of sport all-terrain vehicles (ATVs). Acme is considering program proposals from two competing companies: A & B. A's marketing plan is expected to generate high sales with a 75% probability and only a 25% likelihood of low sales.
An alternative marketing plan from company B could result in an initial 60% likelihood of high ATV sales and 40% probability of low sales. But company B's offer also contains a provision for an optional follow-on promotion if a low response is returned. If an optional follow-on ATV promotion is conducted by company B, there is a 70% chance of ultimately realizing high sales.
Draw an decision tree diagram with branches labeled and probabilities, do not solve.