Question

Analyze its operations management activities of Coca Cola company

A written report must include the following

A i. Layout of the facilities of coca cola company?

A ii. Strategies of Coca cola company

A iii. Coca Cola company’s Performance Review

You need to review on the performance of the company (Related with the previous part and review based on any topics in Operations Management) + supporting details (cite and quote references)

Answer 1

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i. Layout of the facilities of coca cola company

Coca-Cola is a multinational company that works globally in any city they do business. Coca-Cola sells more than 1.8 billion servings of its products per day, and the company is accepted by 94 percent of the world's population. Coca Cola Company which partners with franchisees worldwide owns the brand. Such products conduct the operations of bottling and canning, and also known as packagers. Production Process of coca-cola products has multiple phases, which are

• Ingredient Delivery
• Washing and Rinsing
• Mixing and Blending
• Filling
• Capping
• Labeling
• Coding
• Inspection
• Packaging
• Warehousing and delivery

In the Supply of Products-Sweetener, Hidden Formula, CO2 Formula, Water, Fabrics, Drying, Rinsing, Sanitizing, Hydro Wash. After combining and grinding all the ingredients and washing and sanitizing the tubes, everything is ready to begin filling. It is a method that is incredibly complex and needs accuracy at any stage. When full, then capping glasses. Coke uses different bottle caps-glass bottles are overlapped with a metal crown-" PET BOTTLES "are stopped with a plastic screw-top. They then go on to mark. A special machine dispenses large roller labels, cuts them, and places them on the bottles. Now the bottle's set for coding. That of the coke beverages is labelled with a special code indicating unique facts about it. The name, time, batch no and the MRP are identified by these codes. During the cycle Coca-Cola inspects bottles at many stages. For refillable bottles,-after they are first taken into the facility-they are cleaned and then filled again-each test sample container is tested in the laboratory after filling to ensure the consistency is up to expectations.

ii. Strategies of Coca cola company

Strategy for Brand development — P.Kotler and K.L.Keller say that marketers are signalling a certain price rating so that happy consumers can quickly pick the product again. So Coca Cola Corporation has built Brand Marketing Plan to far exceed and handle staying in the limelight. This approach is successful as it has been able to create, retain and sustain its brand identity since yesteryears. As Kotler and so forth. Al., believes that brand loyalty provides the business with predictability and protection of competition, which generates penetration obstacles that make it difficult for many competitors to join the market. The brand loyalty is the integral factor in preserving the brand identity of the product. Coca Cola has completed many brand improvement measures over the years and the corporation makes it a case that the products under the Coca Cola banner tend to conquer customers' minds. It requires 4000 clients each month checking 20 company attributes.

Strategy on Business Intelligence — It plans to use Information Technology (IT) to track the heartbeat of its clients and learn what users want. According to the knowledge week article entitled "Coke's RFID-based Dispensers Redefine Market Intelligence," Coke aims to carry out the Freestyle drink dispenser nationally that brings the idea of consumer preference to new heights, and the most fascinating thing is the tec.

Price Strategy — Coca Cola Company often adjusts the pricing of its products according to the season. Summer is expected to be a strong season for Pakistan's drinks industry. And they drop their rates in winter to keep revenue and income running. But they usually lower the prices of their pet bottles or 1 liter glass jar.

Promotion strategy — They lease or buy shelves in big retail stores and present their goods in those shelves in a manner that displays their product to customers more easily and attractively

iii. Coca Cola company’s Performance Review

Nowadays in an ever-changing environment, businesses need to be able to thrive and expand. They will be constantly innovating and producing new goods to accomplish such. Earnings growth of 15-20 per cent a year, according to Company's late 90s, turned into three consecutive years of declining earnings. It became evident that the market became shifting and Coca-Cola needed to switch from a single core product to a complete soda business to keep up with these developments. This was a big improvement because their previous reputation was focused on having one popular core product. Coca-Cola currently sells over 400 different products in the soda market, and still leads. Because we know water is a scarce resource and one of the world's biggest challenges today is water shortage. This causing issues in the activities of most businesses, and Coca Cola is no different. The company's bottling activities are facing extreme water shortages due to the cola giant sucking huge quantities of water from the rising groundwater supply. To add insult to injury, Coca-Cola has poisoned the scant available water as a result of its activities. This resulted in thousands of Indians demonstrating against the company. While Coca Cola is performing well and gaining respect from its customers and every day gaining faith from new consumers, it can behave much better to retain its current role in the beverage industry and continue to expand. The Organization will increase the equity of its owners by increasing its revenues and raising the expenses that will result in higher profits and net income.

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