Question

Please respond to the following in a minimum of 175 words:

Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

Answer 1

Examples of how international company (such as Unilever) changes distribution channel;

-Unilever changes the distribution channel to target customers and ensure direct access

-Unilever also changes the distribution channels based on the efficiencies of the modern technology

-Desired final price on the various household products also impact's on the companies distribution channels

The examples of how International Company (Unilever) changes marketing messages;

-The adverts of Unilever are developed based on the culture of the Country

-Unilever different promotional mix based on the target country.

Examples of how international company (such as Unilever) changes distribution channel;

-Unilever changes the distribution channel to target customers and ensure direct access-Unilever offers various consumer and household goods. The company have a more flexible distribution channel that ensures direct access to the customers through the various supermarkets, malls and other retail outlets globally.

-Unilever also changes the distribution channels based on the efficiencies of the modern technology-development in the technology and other approaches have made the company to develop a distribution channel that is more efficient and more personalized to the customers.

-Desired final price on the various household products also impact's on the companies distribution channels -depending on the desired final price, Unilever may make changes to the distribution channel intermediaries. This ensures affordable prices on its various brands such as the Persil, Domestos, Lipton,Dove among others.

The examples of how International Company (Unilever) changes marketing messages;

-The adverts of Unilever are developed based on the culture of the Country-advertising messages for Unilever differs depending on the culture of the country to ensure the product is more positioned to address the needs of a given culture and improve on the sales level.

-Unilever different promotional mix based on the target country-promotional mix would be integrated in countries that have more digital customers such as the US,UK and India. This differs from the intensive marketing strategies adopted in emerging markets.