Question

Hello can i get answer to this questions regarding Company Case Facebook: making the world more open and connected, from the Principles of marketing 17th edition.

Is Facebook’s mission statement market oriented? Explain.

How is Facebook’s strategy driven by its mission?

Is it wise for Facebook to give away it technologies for free? Why or why not?

Answer 1

Yes- “Facebook’s mission is to give people the power to share and make the world more open and connected”Their mission focused on People and the use of Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. It also emphasized company’s strengths by making the word more open and connected and explained how it intends to win by offering one platform to connect users from all over the world. Facebook’s success can be attributed to tenacious focus on its mission—“to give people the power to share and make the world more open and connected.”

The building stone for Facebook’s mission was to make the world more open and connected, and it’s noticeable that their strategy was driven by its mission.

From a public relations standpoint this new approach may help Facebook beat back criticism of not acting fast or decisively enough during the last election cycle to curb fake news or extremist posts.

It could also help Facebook tee up some new advertising opportunities. The formation of these highly targeted groups could prove attractive to major advertisers looking to connect with the likes of working parents, sports fans or folks coping with certain medical conditions or habits.

"This strategy could help advertisers target the consumers possibly more accurately, which could increase ad revenues,"

It's counterintuitive, but Facebook — a company that makes its money from, and invests millions of dollars into building, new tech products — offers a good chunk of its technology to the public to download for free. Critical parts of its infrastructure, from its processing algorithms to the way it sets up its servers, can be obtained by anyone, even its competitors, easily through the web. This effort isn't unique to Facebook — these efforts fall into the broad category of "open source" — but still: A major, for-profit company organizing a daylong conference around giving technology away for free to anyone who wants it is notable. And as it turns out, it's because, at its heart, it's Facebook's network, not its technology, that matters.

If your Facebook friends stopped using Facebook, you probably would stop using it. But as long as they do use it, you will too. This is why even your friends who say they hate Facebook still use Facebook. This is why Facebook was able to build a wildly successful messaging app from scratch. The platform has become a utility, the de facto way to connect, and many people would rather not do without it. So, if another service uploads photos as fast as Facebook does, it's no challenge. That's not what the company is competing on.

The open-sourcing project allowed Facebook to make available its "Fresco" tool kit, which makes displaying photos on Android more efficient. The company also open-sourced a code library called "React," which is aimed at helping developers code more quickly, and makes it easier to build apps for multiple operating systems.

Facebook, of course, isn't giving away its technology just to be nice. Open sourcing is attractive to would-be employees; new workers often come in already knowing Facebook's coding language, precisely because Facebook itself put it out there. And, Pearce said, open sourcing also means Facebook employees will write better software for themselves knowing it's going to be seen by other people.