Question

how might cultural political and geoeconomic challanges affect a global company's use of the internet? Give several examples

Answer 1

The global company uses internet to communicate with the target audience and sends customized messages to the prospective consumers. Here, the internet also facilitates different types of digital marketing channels that can be effectively used to attract the target audience.
When a global company enters into the market, it faces a business environment with unique cultural, social, economic and political dimensions, posing challenges to develop local acceptability, build goodwill and customize the products & services. To face these business environment challenges, the internet helps the company in different ways. The first use of the internet is to understand the local issues using the internet and develop a communication that is intended to resolve the problems at the local level. It not only brings positive PR, but also people start recognizing the company. The second use of internet by the company is to send the emails that are friendly to the cultural and social value for the customers. In line of these values, the products are customized in local packages and offered to the consumers. It brings global quality with local flavor. It makes positive brand building of the company. The third use of the internet is to develop web presence and optimize it as per the demand of the local consumers. It brings visibility to the company. Further, the bigger geographical area is also covered using the internet. Hence, internet also helps to pass the geographical challenges as different products made for different geographical areas are offered from one place. Apart from that, the social media interaction, also takes place using the internet that makes the company to be social with the audience.

Besides, the purchasing power of the people, income and spending capacity of the audience, will also affect the use of internet. If purchasing power is high, then internet will be strongly used and eCommerce platform will be developed. If not, then offline retail outlet will be used to showcase the product besides the direct delivery of the product to the consumers.
Finally, the internet will be used by the company to send mails to the respective government authorities to resolve the issues with the local government. It will facilitate the work through the administration of local authorities.