Question

Name a company that has an ineffective vision statement (for-profit, nonprofit or charity) that don't inspire you, see if you can reconfigure the statement to be more intriguing. Explain why it’s not inspiring, and Report your findings in two to three paragraphs.

Answer 1

The mission statement of coca-cola company is a summary of why an organization has its overall purpose, to identify the purpose of its operation: what type of product or service the customer offers, or to the market and geographical area of ​​activity. It may include a summary of key issues, such as the values ​​or philosophy of the organization, the key competitive advantage of the business, or the desired future situation - "vision."

This mission is not merely a description of an organization from the outside, but an expression made by its leaders about their aspirations and intentions to the organization. The purpose of the mission statement is to communicate the purpose and direction of the organization to its employees, customers, suppliers and other stakeholders. Mission statements also create a sense of identity for employees. Organizations usually do not change their statements over time as they determine their ongoing purpose and focus.

According to Chris Bart, a professor of strategy and management at McMaster University, the mission mission statement has three key components:

Main market: target audience
Contribution: product or service
The difference: what makes a product unique or why an audience should buy it more than another