Question

What are the requirements for creating an effective strategic vision statement and measurable company objectives?

How do company objectives support the strategic vision statement of a company?

Answer 1

Company should achieve or making company attempt possible in their corporate life and growth can be measured. Company is creating an effective strategic vision statement and measurable company objectives so that success can be possible and analysed.

Creating an effective strategic vision statement with measurable company objectives is the glue that holds an organization together. Thompson, Strickland, and Gamble (2009) expressed a strategic vision is knowing, why we are doing, what we are doing, or the mission. This also includes where we are trying to go or the vision, and how we are going to go about it. This Thompson, Strickland, and Gamble (2009) declared as the organizational values. The merger of US Airways and American airlines has made my employer the largest airline in the world by volume. Our vision is to restore American Airlines to being the greatest airline in the world. Becoming the greatest airline in the world requires a lot of work, starting with a solid vision. In order to achieve this, our vision is based on the five imperatives that are the as follow-

1. Focusing on our customer’s needs and wants.
2. Be an industry leader in a safe and reliable airline operation.
3. Engage our team members.
4. Provide a return for our investors.
5. Look to the future.

Company objective is the process of achieving the company strategic vision statement through the step by steps. Company objective are deciding for a time period because of the company strategic vision statement. Strategic vision is the long term planning of company that is based on continuous work and activities that all are possible through the company objective.