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Question:

Which strategies in Huawei company should make regarding its portfolio of current and future products. What are the dimensions upon which a company manages its product portfolio?

Instructions: Good and clear explanation of the various dimensions upon which a company manages its product portfolio (product mix width, product mix length and product mix depth).

Answer 1

In order to elucidate upon the strategy for the product mix( current/future ) of Huawei Company we need to consider the following strategies :

Product Strategy: Following are the products offered by Huawei :

• Telecommunication solutions, Internet WLAN technological solutions and also offers infrastructure solutions in network switches products.
• Huawei also offers other telecom based products like integrated network solutions and network security solutions like internet modems, wifi routers, wireless gateway solutions.
• It also provides broadband access solutions as well as network consulting solutions.
• Other Device products that Huawei produces and markets is Mobile Device handsets, Smartwatches, and mobile accessories. In addition to that, the product portfolio includes Smart PV controller devices and PV management systems
• Future products of Huawei include the 5G ( Fifth Generation ) telecommunication network which is a faster medium of networking.

Huawei should primarily focus its strategy on :

• Building a global leadership position for Huawei as it will lead to an increase in market share and revenue.
• Focusing on increasing its innovation in terms of technological innovation and establishing effective marketing campaigns to drive market sales for the same.
• Utilizing the resources to concentrate on developing and innovating Huawei's core business as well as the strategic opportunities in order to further establish its core strengths.
• Making use of the major trends that exist at the global level and to narrow down the strategy in order to acquire the market leadership position.
• Huawei should liquidate its potion in the areas of business that are not in its core business and in order to create a clear product strategy.

What are the dimensions upon which a company manages its product portfolio?

The dimensions that Huawei should focus on are :

• Organizational Dimensions: In order to improve the strategic alignments in the organization by effective resource utilization and using a single product portfolio strategy rather than divestment of its core competencies and resources. For ex : Since the core competency of Huawei lies in the telecommunications portfolio, it should focus its strategy on making use of the resources to improve upon its core competency i.e Telecommunications. Since Mobile Handsets are not a core competency of the company it should not focus its resources and all of its core competencies in creating and marketing Mobile Handset devices.
• The focus should also lie upon the factors to create and drive multi-level product solutions.Multi-lvel product solutions are the driving engines of any company including Huawei.
• Improvements and technological innovations to modify the existing products to suit the current market trends and drive constant revenue streams for the company.