Question

What are some of the marketing strategy that most hotels use? and how do they know their target market ?

Answer 1

1) The marketing strategy of a hotel solely relies on its location and target customers. Different hotels such as an airport hotel, commercial hotel, and resorts would need customized techniques for successful operation throughout a year. Some general marketing ideas are given below.

(a) Internet promotion

A good social media account to promote offers and other events is very important these days. Instruct your website administrator to join the target audience groups like travelers, business people, etc in Facebook. Try to understand their activities or events, Then provide some exclusive offers to them. Always try to maintain a good website with a detailed description of available menus and facilities in rooms. For a resort mention about the nearest tourist destinations.

(b) Travel agencies

Have a good relationship with travel agencies, because with the right offer they can bring you, customers. Rates should e flexible with them due to various agent commission criteria. You can rely on them for both local and international customers.

(c) Marketing staffs

For any successful business, an in house marketing team is very essential. With monthly target assignments they can support your business, especially in the off-season. These people can conduct promotional events and come up with corporate offers, etc.

2) Identify the location and potential market

(a) If you own a hotel near to the airport, the target customers are frequent and occasional travelers. They usually will not spend more than a couple of hours or a day. But possibilities are there if you provide better customer service, you will get regular business from frequent travelers.

(b) Commercial hotels which are situated in cities mostly target for companies and businessmen. To conduct their business activities, these people are more interested in the conference room, banquet hall and convention center, etc. Appointing a marketing manager with good bargaining skills will bring more business from this category.

(c) Unlike the other hotels, a resort that is located in a tourist destination will reach its peak business cycle on long vacation time, depends on the country. The customers stay here for a longer duration, from weeks to months. A package offer for large group attracts more number of guests towards a resort hotel.