Question

In: Finance

what is a BCG matrix analysis of Toyota?

what is a BCG matrix analysis of Toyota?

Solutions

Expert Solution

TOYOTA- It is a Japanese motor company. It was founded in 1937. It's head quarter is in Toyota, Japan. Company manufactures cars, sales motor vehicle and other parts.

BCG Matrix- It is a growth strategic matrix, by Boston consulting group. It helps understanding which segment of business needs investment and resources.

TOYOTA's BCG Matrix-

Growth Strategy- Toyota entered into US market in 1967 for expansion with a range of brands. It became a successful and renowned motor company as it has a diversify and effective marketing process. It is coming up with new models and technique. It is expanding its business in emerging markets like India and China.

Marketing and Environment strategy of Toyota- It is heavily and effectively marketing its 1 litre cars, e.g. Toyota ig. It is positing its cars as Environment friendly. Toyota is also working on minimizing CO2 effect in the environment.

High relative market share Low relative market share
High market growth

Stars:

  • Lexus- Luxury Sedans
  • Pirus Hybrid
  • Land Crusier SUV

Question:

  • Scion- for youths
  • Bio-Fuel, Solar power
  • Small cars for India/China
Low market growth

Cash Cow:

  • Camry
  • Innova
  • Daihatsu

Dog:

  • Celica
  • Tundra
  • Declining markets in Europe/ UK


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