In: Finance
TOYOTA- It is a Japanese motor company. It was founded in 1937. It's head quarter is in Toyota, Japan. Company manufactures cars, sales motor vehicle and other parts.
BCG Matrix- It is a growth strategic matrix, by Boston consulting group. It helps understanding which segment of business needs investment and resources.
TOYOTA's BCG Matrix-
Growth Strategy- Toyota entered into US market in 1967 for expansion with a range of brands. It became a successful and renowned motor company as it has a diversify and effective marketing process. It is coming up with new models and technique. It is expanding its business in emerging markets like India and China.
Marketing and Environment strategy of Toyota- It is heavily and effectively marketing its 1 litre cars, e.g. Toyota ig. It is positing its cars as Environment friendly. Toyota is also working on minimizing CO2 effect in the environment.
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Low market growth |
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