Question

There are three approach of corporate strategy, that is : portfolio strategy, BCG Matrix, and diversification strategy The Indofood company bought the ownership of PT Indolakto (Indomilk), what approach of corporate strategy? Please explain your answer using references about approach of corporate strategy.

Answer 1

On 5 December 2001 the shareholders of PT indofood had approved the companies proposed acquisition of the hundred percent ownership. Indofood is a subsidiary company to the stock exchange of Indonesia.the cbp group had acquired the complete ownership of all the beverages and the culinary product subsidiaries. It was renamed as PT indofood. Indofood were in a position of growing and building. This company is widely known for various alternative strategies like market penetration and development of product and also integrative. It lies in the quadrant 2 in the BCG matrix. Indo food corporation is a company of food processing.the product portfolio of the company includes noodles diary floor pasta food seasonings nutrition and also special food and snacks. If products are available under various brand names. It is for the diversification toured into different non alcoholic beverages like juice packed water carbonated soft drinks and many more.for other other diversify activities include packaging seed breeding of oil palm cultivation and branding and marketing of the cooking oils along with margarine and shortening.