Question

Marketing strategy for the introduction of E-bicycles

Answer 1

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MARKETING STRATEGIES FOR THE INTRODUCTION OF E- BICYCLES

companies while introducing a E-bicycles to the market at introduction stage it should invest a huge amount of money for advertisement and promotion . on the initial stage the amount invested for the activity will be exceeds the benefits . but if they do later they will get the benefits.

while introducting the E-bicycles they have to follow a pricing strategy depends upon the market condition. if the demand then they might use a skimming price strategy to take advantage of higher returns or they might implement a penetration price strategy to capture the minds of customer with a lower rate.

company use the marketing mix like price, place, product.promotion effectively to take advantage of the E-bicycle industries returns. they must introduce the product in a most demanded area and segment of the customer .the pricing strategy should be subject to market condition and taste and preference of the customers.they also should spend heavily on the promotion through advertising, direct selling, making a specified brand ,etc . the product also should be attractive to the customers .

once they introduced and they gets the result then company should change its strategies and that may be depends and can use ansoff metrix growth strategies later to take advantage of the market capitalization at the introduction stage.