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In: Operations Management

beginning "U.S. -China") discussing Google's challenges in providing the Android operating system in China.What strategic modifications...

beginning "U.S. -China") discussing Google's challenges in providing the Android operating system in China.What strategic modifications might help to resolve some of Google's concerns ?

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Expert Solution

The trade war between USA and China seems to have taken a new turn and now both the countries are looking to block one others way in bilateral trade.

The challenges which Google might face in China are:

  • Since China has already blocked Google's services which comes packed with android such as play store, Google's Email App, YouTube etc. Google may face more problems in China if China tries to block the way of Google since it is an American Tech Giant.
  • China itself is an innovative and technologically developed country it may stop the usage and production of Android phones in China and introduce or promote some other Operation services.
  • The Android operating system is an open source platform and it can be modified according to the needs but all other services which benefit and provides revenue to Google might be stopped which can bring the downfall in the global revenue of Google.
  • Google is already banned in China on the allegations of providing fake news, collecting privacy data and other sensitive information about people, the trade war which is underway between US and China may increase the severity of this ban.

The strategic modifications which might help to resolve some of Google's problems in China are:

  • Introduction of an Android OS which does not comes with much of Google's services integrated with it.
  • Partnering with a big Chinese technology company which have influence and a market leader position in Chinese market.
  • By holding talks with Chinese government officials and convincing them about Google's intentions which they think are negative.
  • Entering the Chinese market through green field investment mode, establishing a subsidiary and serving the Chinese and other such markets (Taiwan etc.) through it.

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