The trade war between USA and China seems to have taken a new
turn and now both the countries are looking to block one others way
in bilateral trade.
The challenges which Google might face in China are:
- Since China has already blocked Google's services which comes
packed with android such as play store, Google's Email App, YouTube
etc. Google may face more problems in China if China tries to block
the way of Google since it is an American Tech Giant.
- China itself is an innovative and technologically developed
country it may stop the usage and production of Android phones in
China and introduce or promote some other Operation services.
- The Android operating system is an open source platform and it
can be modified according to the needs but all other services which
benefit and provides revenue to Google might be stopped which can
bring the downfall in the global revenue of Google.
- Google is already banned in China on the allegations of
providing fake news, collecting privacy data and other sensitive
information about people, the trade war which is underway between
US and China may increase the severity of this ban.
The strategic modifications which might help to resolve some of
Google's problems in China are:
- Introduction of an Android OS which does not comes with much of
Google's services integrated with it.
- Partnering with a big Chinese technology company which have
influence and a market leader position in Chinese market.
- By holding talks with Chinese government officials and
convincing them about Google's intentions which they think are
negative.
- Entering the Chinese market through green field investment
mode, establishing a subsidiary and serving the Chinese and other
such markets (Taiwan etc.) through it.