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In: Operations Management

discuss some of the ethical challenges that the use of technology could pose for retailers. provide...

discuss some of the ethical challenges that the use of technology could pose for retailers. provide specific examples and links to relevant resources.

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Scientific advancements render things safer and more accurate than ever before for Retailers to leverage technologies to meet objectives. Nonetheless, in certain cases, these development implementations tend to infringe human rights, which could be immoral. Those limitations are known to governments and ethically operated Retailers. Governments enacted data security legislation and controlled telecom providers. Any Retailers self-censor and impose internal procedures to curb immoral conduct. Retailers wishing to be regarded ethical must consider if the application of certain technologies can harm some people and restrict those applications to what has been completely essential.

Privacy — Human privacy is one field that has been specifically established by the implementation of technology as a foundation for immoral business conduct. Retailers may monitor Internet usage, purchasing patterns and human activity, as well as collect personal knowledge on millions of consumers or even prospective customers. While legislatures have enacted laws limiting the gathering of personal data and giving people some discretion over what Retailers will gather and hold, conscientious Retailers have to determine what is acceptable behaviour — regardless of the regulation.

Security — Retailers monitor staff and visitors, collecting a lot of additional information in the name of security. Ethical problems emerge from constant observation of staff behavior and capturing photos from surveillance camera. An unjustified level of supervision of employees is ethically questionable; the ethical Retailers must attempt to establish a level of monitoring that it can justify. To be ethically permissible, oversight of non-employees, such as guests or members of vendors, must be limited to an even lower standard.

Communication — Where telephone conversations used to be difficult to monitor because of the nature of the analog signal, Retailers and governments can easily monitor digital, text-based communication, such as email. Computers will search the text of millions of texts for terms that prosecutors are interested in and recognize the author. Retailers who use these technology need to question themselves about the ethical ramifications of this surveillance, especially whether it is carried out without employee understanding or express approval.

Content — With emerging technology enabling photographs and videos to be quickly produced and circulated, both individual workers and Retailers require guidance for what is appropriate. Much of this material would be disrespectful to some of the Retailers 's employees and to other representatives of the public without these rules. Retailers can be quite restrictive when developing such guidelines in terms of what is permissible within the business. Such limitations only become ethical issues when the Retailers attempts to extend them into the private lives of the employees. The interplay of these prohibitions with legal constraints on hate speech and prostitution, as well as cultural norms, renders this a vulnerable field.

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