Question

in your own words Define ideal partner profile in business and write the importance of Ideal partner profile

Answer 1

Ideal partner profile in a business

It is a list of specific qualities we are looking into our business partner which full fill business priorities.

• Specialization and certificates- This totally depends on what kind of business you need a partner.
• Vertical market expertise- Expert in dealing with retailer, producer, and wholesaler. As these three are the crux of any business and partner should have knowledge how to tackle with them.
• Marketing skills- This is needed to marketize your product or service.
• Adaptation quality - As changes should be welcomed by the partner and this only be possible when adaptation quality is there in the partner.
• Manage service capabilities- Managing different tasks and time is needed in a partner.Knowledge to select and support the right cloud service model for their marketplace.

IMPORTANCE OF IDEAL PARTNER PROFILE

• Due to channel transformation partner attention is high. It is the need of every business that you are working with that partner who knows how to sell your business and for this profile of partner must be selected cautiously.
• Also, quantitative value scoring methodology helps the vendor to know how much a partner capable to take its business to the next level which also impacts revenue. It can help to track how successful a business can become by choosing the right partner.
• By integrating the partner profile score sheet with CRM/PRM platform as every vendor has a CRM platform, it helps to establish trust between vendor and partner.
• To grow a business with cloud service, partner profiles help vendors to predict high producers.