In: Operations Management
Identify and discuss which core strategy is being employed by AT&T (home Security system)?brand strategy?And identify the company's CA and discuss how effective it is.
Answer:
Core strategy is being employed by AT&T (home Security system): The AT&T has employed the AT&A digital life personalized home security and automation package.
This is the personalized home security solution for the consumers of the AT&T. This ia digital technology based services.
This helps the consumers to obtain the solution which is digital based and consumers can personalized the home security services based on their personalized use or requirement for their home services.
Core strategy here is that AT&T allowed people to use the digital technologies and other is the solution can be modified according to the use of the consumers.
AT&T has used his existing branding for promoting this business solution in the market. This brand strategy helped for speedy success of this business in the desired market segment.
Identification of company's CA : The company’s CA technologies is the technologies mainly helps the AT&A digital life personalized home security services. This is well supported by the company’s CA technologies, as the CA technologies helped in proper design and implementation of personalized home securities. The personalization option is mainly due to the company’s CA technologies which make it more suitable for the AT&A.