Question

What would you do to increase Xiaomi's phone market share in Indian market? 600-700 words essay

Answer 1

These day's Xiaomi is facing fierce competition in Indian market .In order to improve market share in Indian market, and competence,Xiaomi must solve the issues listed below;

The brand awareness is very important for a company opera in an indian market. Although Xiaomi is very popular and sell well in china, it’s stranger for oversea customer compare to Apple and Samsung, even Oppo and Vivo.

Many years ago, most and premium Segment smart smartphone made by Xiaomi sold in the main china, didn’t have brand strategy for the Indian market. Xiaomi needs to traget all segment of indian market. Because one or two segment would not influence much on market share.

Continuous improvement (kiazen). Xiaomi needs to continuously improve their products. Generally Xiaomi use one or two processor in entire launch of new smartphone within the year. This is the where problem lies, through this strategy Xiaomi compete with their own product. Company needs produce variety of products and should use different processor chipset in different phones according to trend and with the latest possible technology.

Continuous Updates. Any mobile phone is not perfect, but for the inadequacy the phone need continuous updates. For example, Xiaomi will release a routine update on every Friday, not only fixing the former problem but also adding
some useful functions. Continuous iteration of MIDI and software of Xiaomi is the key to arouse public attention, especial MiFans. This would create consumer confidence towards Xiaomi brand.

After-sales service of Xiaomi includes direct hotline and online customer service. However, according to Internet users, Xiaomi's hotline is always too busy and always engaged; online and MIUI community customer service does not do well in solving users' problems. Without enough after-sales service center and a lack of employees who are skilled in local language in overseas markets, Xiaomi's after-sales service is the issue that Xiaomi phone users concern most. As the quality issues have led to users' hatred in many markets outside of China, the after-sales service of Xiaomi is becoming more and more serious. So Xiaomi also needs to focus on after sale service which most important task in order to gain market share in India.

As the Xiaomi use strategy of flash sale, it seem effective but now this strategy is not good anymore. Consumers want things at time at their desire. If the Xiaomi uses such strategy anymore, then it would likely to lose market share in India because many brands such as Oppo, Vivo, Samsung, Realme, Asus they are have understood the mind of customers and built the strategy for the same. So Xiaomi nees to drop flash sale strategy and should focus more on to make to their products available in Indian market.

And Xiaomi needs to increase the brand awareness, localize Xiaomi’s core competence in India and reliance on mobile internet and social media, in Indian market to gain Indian market share.