In: Economics
Amazon & Uber are the two most prominent examples to understand the digital disruption caused by them in the Existing market so called offline market.
Amazon - The company acts as a single mediocre between the consumer and producer (usually). Amazon is providing a platform to the producers to directly advertise and showcase their product directly to the consumer. the upbringings brought up by amazon into the offline market is gigantic. Comparing the offline market with the Amazon platform it can be easily analysed that producer and directly deal with the EFFECTIVE customers and save money in personal representation, showcasing rates, poster promotions and a lot more. From the consumers perspective their is a great ease in purchases like no time bounds to purchase, doorstep delivery, easy return policies etc.
Conclusively it can be stated that online shopping websites like Amazon are reducing the market pressures through its easy work and money resource is used very effectively.
Uber - The old fashion of whistling to stop a cab has been replaced by the few taps on your mobile screen because it is not necessary that your whistle is going to he cabbie's reach.
Uber has drastically changed the cab mechanism as coming through decades. uber has facilitated lots of features that were not possible in the normal taxi system like booking a ride from home and that even of your comfortable time. the cab drivers are now attached to a community earning more incentives, getting insurance schemes, and hundred more benefits .
Then Uber entered the food delivery sector. which has again banished or groomed the laziness or people with the fascilities of getting in hand food whenever needed no tension of convenience. and seasons doesn't matter it is hot or raining outside.
The changes brought by these digital models and technologies has may not totally but upto a lot of extent banished the old trends. and brought a huge change in the value of existing goods and services.