Question

In: Accounting

Now Thomas Cook China is online only how can it provide any product differentiation from the competition?

Now Thomas Cook China is online only how can it provide any product differentiation from the competition?

Solutions

Expert Solution

It is difficult for Thomas Cook China to differentiate on the basis of Physical Attributes as holiday packages tend to have similarities. The could differentiate on the basis of Service (Thomas Cook always had a good service reputation), Personnel (perhaps one of the reasons for taking on former executives and offering holidays in familiar hotels with familiar staff), Location (more related to the destinations, resorts and hotels rather than the physical location of the business) and Image (clearly Thomas Cook China thought it was worth buying the brand name.

Thomas Cook China may struggle to stand out based on physical attributes of holiday packages, but differentiation can occur through service, personnel, location, and image.

Junaid answered 10 months ago
Next > < Previous

Related Solutions

Provide an example of product differentiation using any industry you want (e.g., fast food, shoes, clothing,...
Provide an example of product differentiation using any industry you want (e.g., fast food, shoes, clothing, etc.)
Provide an example of product differentiation using any industry you want (e.g., fast food, shoes, clothing,...
Provide an example of product differentiation using any industry you want (e.g., fast food, shoes, clothing, etc.)
With the aid of an example, explain how product differentiation can act as an entry barrier...
With the aid of an example, explain how product differentiation can act as an entry barrier and influence a firm’s demand in monopolistic competition?         Monopolistic competition is sometimes criticized for displaying excess capacity. Using a fully labelled diagram, explain how product diffrerenciation can lead to excess capacity in long run equilbrium.                                                                         With reference to your answer in a) and b) above, evaluate whether excess capacity is good or bad for society.                                                                                With the aid of an example, explain...
Explain how sports teams can prevent another league from entering the market using product differentiation based...
Explain how sports teams can prevent another league from entering the market using product differentiation based on location in the US.
how can socialism drive the economy through competition? provide examples
how can socialism drive the economy through competition? provide examples
How do organizations use a product differentiation strategy to distinguish their products from competitors? Take the...
How do organizations use a product differentiation strategy to distinguish their products from competitors? Take the example of GM car company - discuss how the models GMC, Chevy, Buick & Cadillac are positioned. You should discuss how a company positions its different brands. Take for example - GM. They have different customers in mind for different models - Chevy is for customers who want a car for basic needs, an affordable one. Buick and Cadillac for luxury class and GMC...
5 things you learned in the economic class from only, that you can now or will...
5 things you learned in the economic class from only, that you can now or will be able to apply to your career, your current career or in your personal life.
How can we resolve the issue surrounding the desirability of product variety under monopolistic competition?
How can we resolve the issue surrounding the desirability of product variety under monopolistic competition? What role does advertising play as a tool for firms in this regard? What would be a reasonable economic model of advertising?
Provide a solution to this problem. Any ideas on how it can be solved.   Comprehensive problem...
Provide a solution to this problem. Any ideas on how it can be solved.   Comprehensive problem (discussion board): •        Current Accounts –       2009: CA = $4,400; CL = $1,500 –       2008: CA = $3,500; CL = $1,200 •        Fixed Assets and Depreciation –       2009: NFA = $3,400; 2008: NFA = $3,100 –       Depreciation Expense = $400 •        Long-term Debt and Equity –       2009: LTD = $4,000; Common stock = $500 –       2008: LTD = $3,950; Common stock = $400 •        Income Statement –       EBIT = $2,000; Taxes = $300 –       Interest Expense...
Explain how the long run differs from the short run in pure competition. Provide an example...
Explain how the long run differs from the short run in pure competition. Provide an example of a short-run adjustment and an example of a long-run adjustment a firm might consider when costs start to increase. Your answer to the discussion question should be 150-200 words.
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT