Question

Respond to the following in a minimum of 175 words:

Explain why responsive design is important in today's landscape. What do websites risk if they decide not to address responsive design?

Answer 1

`Hey,

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Responsive design is the “big thing” in web design right now. The benefits of choosing responsive design for your website include:

• Cost effectiveness
• Flexibility
• Improved user experience
• Search engine optimization gains
• Ease of management

1. COST EFFECTIVENESS

Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

2. FLEXIBILITY

When you have a website with responsive design, you can make changes quickly and easily. You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site—you only have to do it once.

3. IMPROVED USER EXPERIENCE

User experience is crucial to website owners. You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional.

No one wants to do business with a place that is unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.

4. SEARCH ENGINE OPTIMIZATION GAINS

Search engine optimization, or SEO, is a strategy used by many companies to help boost themselves in Google’s search page rankings. The closer you are to the top, the better the chance potential customers will find you.

Responsive design can help with SEO because Google, as mentioned, gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.

5. EASE OF MANAGEMENT

Most businesses, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. But rather than having to hire a designer to handle every aspect of your website, responsive design allows you to make the changes yourself, quickly and easily.

Additionally, with just one website, other elements of your marketing will be much easier to manage. You’ll never have to wonder if you should link the mobile or desktop site on a social media update, or question whether or not all of your redirect links will be working to get the right visitors to the right site. Responsiveness takes much of the stress out of managing a business website.

websites risk if they decide not to address responsive design

Lack of Responsive Web Design Services Means Lower Rankings

Your goal as a business owner is to be No. 1 in your industry and in online search engine results. But you can kiss this dream goodbye if you don’t take advantage of responsive Web design services.

Google promotes responsive Web design, and with good reason. Research has shown that a responsive website typically performs better than its nonresponsive counterpart does.

On top of that, a responsive site loads in only a second or less. This means users can easily share it and even link to it with just one URL.

This is a big deal since Google can more efficiently and easily organize, crawl, and index content from a single URL versus multiple ones. And the easier you make things for Google, the easier Google will make it for you to rise to the top online.

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