Question

The latest theories in product/service development deal with creating a value proposition. These are based upon the pains, gains, and tasks of the customer. Review the resources provided. Consider a hospital cancer center and how it could use the value proposition canvas to create value for the patients of the center.

Answer 1

Let us first understand what is the value proposition.

A value proposition is said as a promise of value to be delivered, communicated, and acknowledged. Customer Value Proposition can also be said as the sum total of benefits that a seller promises a consumer will receive in return for the customer's associated payment.

Now let us see what will be the value proposition in case of a cancer center.

a)Value for money.

b)Patient Experience.

c)Clinical Outcomes.

d)Operational KPI(Key Performance Indicator).

e)Work culture and capability.

f)World-Class service.

g)Infrastructure , technology and facilities.

h)Minimization of expenditure.

i)Co-operative workforce.

j)Financial Assistance

Hence the value proposition of health care depends on many things,wider healthcare centre has an appetite for new, exciting, innovative developments to improve future care. Several elements make a good value proposition. Hence value proposition of hospital cancer center include few things a) Issues (related to clinical things and clinical practices ),b)The solution (How the solution to the patient will be provided or medical terms the service associated with the issue will impact the value proposition),c)The benefits(Think about the healthcare effectiveness, benefits for patients delivered by the product and services),d)Cost(clear details of the costing must be clearly stated to the customers. What is the cost of the service and how will it be funded.

Now if all these things will be collaborating and implemented effectively then it is certain that the value will be created for the patient. If one can create innovative and social care solution the patient will be able to develop trust and with the use of all these value proposition a better customer value can be created.