Why is it important to prepare a communication program
to promote the company strategy and to explain the
risks?
- Communication program helps a company deliver its intentions to
the clients and customers
 
- Communication program helps the employees of the company become
familiar with the company's strategies, so that they can work
accordingly
 
- Communication program helps a company to drive employees
towards the company's goals
 
- Communication program lets the media, society, and other
stakeholders know the future aspirations of a company, so as to
continue their trust in them
 
What is the purpose of the communication
program?
- Communication program connects the business to the
customers
 
- Communication program helps educate your customers about your
company’s products and services
 
- Communication program helps in establishing the brand in minds
of customers
 
- Communication program helps  increase sales of your
company’s products and services.
 
- Effective Communication program helps you provide elevated
levels of customer service.