Question

Identify the challenges Du Marché faced in penetrating the market in Singapore.

case study Where Are the Shoppers? Du Marché’s Exit from the East

Answer 1

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Identify the challenges Du Marché faced in penetrating the market in Singapore.

The penetration of the market refers to an significant feature of overall corporate growth that calculates the amount of a specific product or service in a specific market. The penetration cycle mainly develops;

• Tools for personal sales
• Methods for planning and executing chosen instruments
• Record approaches.

In this case, the company had following issues while penetrating the market:

• Publishing: aggressive web ads and print media have been chosen by this organization. Because of multimedia ads, Singaporeans are more dedicated to TV advertising.
• Located in the shopping center: shops were far from the city centre, so consumers did not like buying from local grocery stores.
• Pricing strategy: As people in Singapore are aware of the quality, most items are considered a little pricey as compared to other food stores.
• Difference in culture: the ethnic makeup of Singapore is complex. Finally, people's shopping preferences vary from western consumers. The majority enjoy shopping, they don't buy in bulk.
• Unanticipated competition: The company recognizes that there are rivals in the targeted market but never has suddenly increased ads and promotions predicted.

The intended market is not dominated by countless multinational companies. There is a different story for every business, but the majority of failures are very similar. Several companies fail, particularly in Asian markets, because of cheap goods, differences in advertising strategies, consumers' lack of knowledge, etc.

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