Question

what are steps that a small business can take to protect its brand? explain

Answer 1

Small businesses can use the following steps to protect their brand-

• Enlisting/Registering their business with appopriate governing bodies - These business would be required to register their company's name with appropriate governing bodies in order to prevent others from copying their brand name and marking a duplicity. In this, they would be required to state their corporate office and also list down the key stakeholders of the firm.
• Registering their Trademark - Registering their trademark will help them prevent their competitors from copying their logo, color or any marketing medium used by the company. This measure will help them retain the brand affiliations that various things might have with the brand.
• Protecting their content - These small business should judiciously choose every aspects of its web hosting/presence. It should purchase and retain its DNS web address to make its web content available at the same place and prevent diversions. It should also implement appropriate level of data security to prevent any instance of DOS attack or Website hack.
• File Intellectual Property Patent - These companies should file appropriate patent to protect its Intellectual properties like process, technique, recipe, etc from infringement and duplication. This will help them retain the basic competitive advantage they possess over its competitors.
• Continuously monitoring market - These companies should periodically evaluate their brand perception among their customers. They should implement Google alert to realize any brand mention in the digital domain and thus enable itself to take appropriate action quickly.
• Conclude upon their target market - This small business should select its target market as per its aspirations and resources. They should select a target market and act accordingly to optimize the resource utilization.

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