Question

Lay's Chips, Fax Machines and Oculus VR headsets products. Identify which stage of the product life cycle each products is in. What ecidence can you find that supports your answer.

Answer 1

Product Life Cycle Stages

Lay's Chips

Lay's Chips is in the maturity stage of the product life cycle.

Reasons

• The sales of Lay's Chips are growing only at a slower pace.
• Many companies are posing stiff competition to Lay's Chips.
• Lay's Chips is using a competitive pricing method for selling its product.
• Spending on advertisement is very huge and it is inevitable for the survival of Lay's Chips.
• The profit margin of Lay's Chips falling on a continuous basis.

Fax Machines

Fax Machines are in the decline stage of the product life cycle.

Reasons

• Sales of fax machines are steeply falling continuously over the years.
• Fax machines lost their product appeal completely among the customers.
• Advertising for fax machines is almost stopped.
• Production of fax machines is also steeply declining.

Oculus VR headsets products

Oculus VR headsets products are in the introductory stage of the product life cycle.

Reasons

• The Oculus VR headsets products have launched only a few years before.
• Sales growth of Oculus VR headsets products is slow due to the lack of awareness.
• The company is using very informative advertisements for selling Oculus VR headsets products.

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