Question

in your opinion, what key elements about Coca-Cola’s campaign made it so successful and why? What factors should companies consider when deciding on potential global markets to enter?

Answer 1

Answer : The successful elements of Coca-Cola campaign is that :

• Strong global presence : It means that is present everywhere in the world resulted in wider coverage . Coke Marketing strategy led to global and world wide expansion .
• Licenced bottles : It means that world wide coverage and opportunities to diverged different area and afterwards sold license in different area of the world.
• Advertising is quite effective elements to create brand in the eyes of the customer. Loyalty about the product has been created.
• Innovation and creativity of the product set them unique and different.
• Quality product has been available with them.
• Creation of unique brand

Factors that has been consider when deciding upon potential market such as :

• Availability of the resources in the market.It means that resources has been properly utilised and available to the marketer.
• Taste and preference of the customer in the market area.
• Need of the customer about the product that company has been sold.
• Availability of competition in the global market.
• Understanding Cultural and terms of the market in which we enter.
• Present Product in unique and different manner.