Question

In: Operations Management

You are thinking about starting a new business that makes and sells a product similar to...

You are thinking about starting a new business that makes and sells a product similar to Red Bull. Why is this magical drink that “gives you wings” under government scrutiny in several countries? What are the ethical issues surrounding making and selling products that may or may not be harmful to a person's health?

Solutions

Expert Solution

The researchers claim that the Red Bull drink has some negative effect on the human body and can cause Seizure. Further the energy drinks like Red Bull may cause Migraine. Some researcher has also claimed Sleep disorder by the consume of energy drink. Excess sugar may cause Diabetes s well. That is why much government has problem with this company.

The ethical issues are-

  • The products may affect negatively on the human body but yet the company ahs to hide the negativity of the product and promote only positiveness.
  • There are some ingredients like heavy caffeine, touring, carnitine which are bad for the human health but yet the company has to hide it and mention it under name of secret ingredients.
  • The human body is meant to be inhale oxygen and leave carbonate but because of this drinks the body consume carbonated water and leave carbon di oxide. So it is also an ethical dilemma for the company.
  • The energy drink contains alcohol which creates the situation of ‘wide-awake drunkenness but yet the companies has to hide this and promote as a healthy drink.

keosha answered 1 year ago
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