Question

Information architecture can be simply defined as organizing shared information. There are many different ways to organize web sites, including by audience, task, or topic. Discuss how a web site that you visit often is organized by audience, task, or topic. Provide a link to the site and support your argument with specific examples from the site.

Answer 1

Ans. Different ways to organize web sites:

• Audience - use when there are 2 or more clearly defined audiences for a web site - frequented by repeat visitors who go to a specific section of the site - allows for personalization. Storyplace is an example with an English and Spanish entrance to the website. Link: https://www.storyplace.org
• Task - organize content and applications into a collection of processes, functions and tasks. It is used se when you anticipate a large number of high-priority tasks that users will want to perform such as e-commerce sites embedded within other organizational schemes. Sony is an example with many national and international divisions, services, and products. Link: https://www.sony.com
• Topic - one of the most useful and challenging organzational schemes. It is important to define the breadth of coverage; defining the "universe of content" that users will expect to find within an area of the web site. The National Park Service is an example. They have sections on parks & recreation, history & culture, nature & science, and interpretation & education. Link: https://www.nps.gov/index.htm