Question

Why is it important for managers to understand national cultures around the world?

Answer 1

For managers, it is of great significance to not only know the cultural characteristics of the various regions, the company deals with, but also to understand and make decisions keeping the same in mind is also necessary .

In a simplistic form , I can say that a culture programmes a person or a group of persons to make certain decisions based on certain aspects. From how the way of eating to the way of meeting, almost everything is formed by the culture we have been brought up in.

So for managers, it is of utmost importance to first know its market and their characteristics to tackle the market in the best way possible. Understanding national cultures around the world is the step to step into those markets and establish the company and its products.

So, let's discuss it again!

Why is it important for managers to understand national cultures around the world?

1. To know and understand the market to know and understand their needs and wants.

2. To formulate strategies accordingly.

3. To enhance communication in the market. Interms of marketing advertising etc.

4. Prospect of tapping the the untapped markets also. By knowing the national cultures , managers can determine if their product should be introduced in that particular market or not.

5. To make changes to the product according to the market needs which are basically determined by cultural characteristics.