Question

This discussion is focused on selection of a business in a foreign country for your Course Project. In your post, describe the following.

GENERAL MILLS CEREAL

1. What the business does?
2. Why are you interested in researching this business?
3. Stock ticker symbol and stock exchange.
4. What you hope to learn from your research?

Answer 1

1) General Mills cereals are ranked as one of the most popular product and it contributes 17% of more than $15 billion sales according to 2017 financial report. Honey Nut Cheerios offered by General Mills the top-selling cereals in the US market which is $10 billion worth segment. Cinnamon Toast Crunch, Cheerios, Lucky Charms are other products from General Mills cereals which are among the top 10.

2) General Mills is a US-based company which is ranked in the top 10 biggest FMCG companies in the world. General Mills has a diverse portfolio of food products and it has more than 89 brands. General Mills sells snacks, yogurt, cereals and meal products. However, the majority of the sales percentage is coming from North America although it has a presence in many countries. This provides an opportunity for the company to expand in the untapped market for growth. The company has taken some great initiatives such as low sugar cereals for children and producing cage-free eggs. This shows a responsible management attitude and such a company is worth of a long term investment.

3) General Mills is listed on the New York Stock Exchange and its ticker name is GIS:NYQ.
The company has 30.65bn USD market capitalization.

4) The research is a good way to collate information about the company product portfolio and in which segment it is leading and in which segment it has a tremendous opportunity. It also needs to find out whether the company is losing the money or market share because of poor management or ineffective marketing.
Research can also show how its management acting towards social responsibility through activities and products as well as labor policies. This information can be helpful in making investment decisions.