Question

Paragraph about business strategies and corporate strategies for: Target Company.

Thank you

Answer 1

Target Company’s business strategy is an integrated cost leadership and differentiation strategy. The company aims to enable its customers to expect more from the company while paying less for the purchases. Its business strategy is all about selection of appropriate plans that helps Target in fulfilling its objectives. The focus is on competing successfully in the market place and to this extent the company’s strategy is to deliver higher level of convenience as well as increased level of savings to its customers. Corporate strategies are long term strategies and the corporate strategy of Target is expansion and retrenchment. The focus of the company is to see continuous growth in sales and for this the company is implementing strategies like introduction of productive business model, use of customer loyalty programs, and emphasis on pricing and branding. The company will, in all probability, open more stores in smaller scales and formats of City Targets and Target Express. The company follows an aggressive alliance strategy and this will help it propel its growth plans in future.