Question

"Corporate Strategy". Fro anethicalperspectie, determine how much information a fir is obliged to tell a potential strategic alliance partner about what it expects to learn from the cooperative arrangement. Explain your rationale. Determine which type of cooperative strategy would most beneit the two companies you researched. Provide specific examples to support your response.

Answer 1

Corporate strategy is the way company needs to go with the objective of achieving success by meeting the organization goals. It is the way companies adapt to changes in the market, technology, people and winning against all the competitive advantage. There are many companies who lacks the unethical perspectives which means companies lacking the moral principles inside the company, not willing to adhere the code of conduct which are required and not treating all the employees equally.

So, managing the ethics and including the ethical behaviour in the company policy is one of the important factor which leads to the success of the company. Any company who are making their strategy in the company will need to focus more on the ethical perspective also. Having the proper ethical behaviour inside the organization really improves the trust inside and outside the company. Consumers will start trust more on the company and it enhances the company sales and leads to better profits. Strong ethical policy keeps the employees motivated and good employees will be retained in the organization. Hence a good strategic management will always focus on ethical behaviour as well.

The two companies I researched to suggest the better type of Cooperative strategy are

Firstly I would like to talk about the company Flipkart and FedEx to do a joint venture where Flipkart can sell products with wide variety of products and increase their market competitiveness and FedEx can make their market by Delivering the products in time to its consumers

Secondly, I suggest equity strategic alliance can be made between Walmart and Sam’s club where each party will be responsible for their own products and finally to grab the consumers of both in to one place and increase their sales by bring all the consumers under one umbrella.