Question

Evaluate the current performance of GE and determine how you would change the corporate strategy of GE. Please identify 10 ways and elaborate on each

Answer 1

The current performance of GE (general electronics) in market share as in 2018 their CEO JP morgan raised its two-year rating from underweight to neutral and market share decreases by 13% to 8% before the market opened. GE market stock increases in 2019-2020 and reaches 14% market share but due to the present epidemic global market going downturn and the company also face decrement in market share again. GE is a leading electronic company that is originated from the USA.

To change the corporate strategy of GE broken down in four steps like planning, implementation, monitoring, review.

There is 10 ways or principal that used to change the corporate strategy as proposing incentive that addressing the human side strategically means any significant transformation may create people issue. New leaders ask for to step up, jobs will be changed, new skills and capabilities will develop that make changes incorporate change.

By redefining culture values, it may help to change in GE corporate that based upon an underlying assumption which includes people as social beings, and fit, go along with cultural values and trend.

Exercise authority it depending on the serious need of change in organization and it has the authority to decrease employee opposition that adheres to a new culture, standards, cultural norms as quickly possible.

Shift the burden of change where change as they view undesirable, disruptive and people are often quick to adopt new environments.

Recruit champions radical change is met with high resistance but can improve if the voices champions changes belong to lower management and upper management.

Involve every layer where target the strategy and design. Implementing the factors which affect the different level of organizations. The leaders who are identified and trained must be aligned with the company's vision.

Make a formal case where individuals inherently rational and will question what change is required.

Create ownership means leaders of large change can perform work during the transformation among the workforce in favor of changes.

Assess the cultural landscape means successful change program speed up and intensity as they cascade down, make that critical point of leader wants changes.

Address culture explicitly where changes occur as the cultural trend and demands change, require to change the strategy of GE corporate.